smart 'Tag Your Own Adventure'

Social

Getting noticed on Facebook wasn’t easy for a small car brand with an even smaller budget. But, with a little sneaky thinking we were able to hack facebook’s interface and create a ‘flipbook’ that brought its static interface to life in a way that had never be done before. We blew up the internet and propelled smart into the limelight…and most importantly into people’s newsfeeds.

Awards:
Art Directors Club Silver Cube
Art Directors Club Bronze Cube 

Mashable "Mashies" 

One Show Bronze
Webby Awards Honoree


Credits
ACD: Matt Zavala & Suyin Sleeman
Copywriter: Dan Brill
Art Director: Spencer Hansen
Illustrators: Shotopop
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