smart 'Poop Tweet'

In the world of Twitter, smart was taking some serious sh*t. If they weren’t making fun of our name, they were making fun of our size. So, we had to make a choice. We could ignore the haters. Or we could humor them.

ACD: Matt Zavala & Suyin Sleeman
Copywriter: Dan Brill
Art Director: Spencer Hansen
Designer: Hannah Yu
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