For the reveal of the Mercedes-Benz GL, we designed an experience that would light individual parts of the vehicle every time a person tweeted or liked our site experience. One by one, aspects of the SUV would be shown until the final angle was lit. With the unveiling of the GL to the world via a purely digital experience.
Upon launch date, our MB partner artists would showcase a product they designed based on aspects of the GL. These products would be representative of each artist's field eventually to be auctioned via eBay, with all proceeds going to charity.