L'Oréal Paris Live Beauty Lab

Experiential

The L’Oréal Paris Live Golden Globes Beauty Lab was a real-time social activation that rallied a team of models, makeup masters, hair gurus and nail extraordinaires to recreate celebrity beauty looks the very moment they came down the red carpet. The outcome? A total reinvention of the beauty tutorial as we know it, and record-breaking success for the newly named #1 Social Beauty Brand.
 
Cannes Lion shortlist - Cyber - Innovative use of social

Creative Directors: Matt Zavala & Suyin Sleeman
Art Director: Rachel Tervenski
Copy Director: Brooke Johnson
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